Evidence over convention
SEO has a lot of received wisdom that doesn't hold up under scrutiny. The work is guided by what the data shows about your specific site, not by industry conventions that may or may not apply to your situation.
About the Practice
An independent practice built around one idea: understand before advising.
Cihuxe Sigico is a solo technical SEO consultancy based in Philadelphia. The work focuses exclusively on e-commerce brands navigating the structural issues that prevent their sites from reaching their organic potential.
The Practice
Why technical SEO. Why e-commerce. Why independent.
E-commerce brands face a specific category of SEO problem that general consultants often miss. The challenge isn't usually content or backlinks. It's the structural layer underneath: how the site is crawled, how pages relate to each other, how the platform generates URLs, and how search engines interpret all of it.
Generic checklists catch the obvious things. What they miss are the issues that emerge from the intersection of your platform, your catalog structure, and your specific implementation decisions. Those require investigation, not templates.
Working independently means every audit is done by the same person who presents the findings. No hand-offs. No dilution. The analysis stays consistent from start to finish.
The Approach
How the work gets done
Investigation before prescription
The audit is not a formality. It's the actual work. Recommendations only come after a thorough investigation of how your site is actually behaving with search engines, not how it's supposed to behave based on how it was built.
Platform-specific knowledge
Shopify's canonical handling, WooCommerce's URL structures, Magento's faceted navigation behavior, BigCommerce's pagination implementation. Each platform creates its own set of technical SEO considerations. The audit methodology reflects that.
Prioritized findings
Not every SEO issue has the same impact. The audit report distinguishes between issues that are actively limiting your organic reach and issues that are worth monitoring but not urgent. This helps you allocate development resources where they'll have the most effect.
Developer-ready documentation
If your developer needs to implement changes, the documentation gives them what they need: specific files, specific URLs, specific code patterns. Not vague direction, but actionable technical detail.
Principles
What guides the work
Honest assessment
If a site has issues that are fixable, that gets communicated clearly. If a site's organic plateau is due to factors outside technical SEO, that also gets communicated. There's no value in telling you what you want to hear.
Focused scope
This practice doesn't try to cover every aspect of digital marketing. Technical SEO for e-commerce is the focus. Staying within that scope means the work stays sharp and the findings stay relevant.
Interested in working together?
The first step is a conversation. From there, the audit scoping happens, and the work begins.