Your organic traffic has a ceiling. Let's find out why.
Small e-commerce brands often lose search visibility to problems that never show up on generic checklists. Crawl budget waste, faceted navigation chaos, duplicate product pages, broken internal linking. Every engagement starts with a thorough audit — before any recommendations are made.
Technical issues don't announce themselves. They just quietly cost you traffic.
Audit Before Advice
No recommendations get made until a full technical audit is complete. This means every suggestion is grounded in what's actually happening on your site, not what usually happens on sites like yours.
Built for E-Commerce
E-commerce sites have structural challenges that general SEO advice glosses over. Faceted navigation, product variant URLs, seasonal inventory pages, and pagination all create technical complexity that needs specific attention.
Beyond the Checklist
Generic SEO checklists catch surface-level problems. The issues that actually cap your growth tend to be structural and specific to how your platform, CMS, or custom code works. Those require investigation, not templates.
Independent Perspective
Working independently means no agency overhead, no junior staff running your audit, and no incentive to upsell services you don't need. The work is focused on what your site actually requires.
The Process
How an engagement actually works
There's a specific sequence to how this works. Skipping steps is how you end up with fixes that don't address the real problem.
01 Initial Conversation
We talk through what you're seeing: traffic plateaus, ranking drops, pages that aren't getting indexed. This helps scope the audit appropriately for your platform and site size.
02 Full Technical Audit
A comprehensive crawl and analysis covering site architecture, indexing signals, duplicate content patterns, internal link structure, and platform-specific issues. This is where the real work happens.
03 Findings Presentation
You receive a detailed report with prioritized findings. Not a list of everything that could theoretically be improved, but a focused breakdown of what's actually limiting your organic growth.
04 Implementation Guidance
Recommendations come with context: why it matters, how to fix it, and what to expect. If your developer needs technical specs, those are included.
Every audit follows a structured investigation process before any recommendations are written.
Why Work With Me
What makes this engagement different
Diagnostic First
Every engagement begins with observation, not assumption. The audit happens before any strategy is proposed, which means the strategy is built on evidence rather than convention.
One Point of Contact
You work directly with the consultant throughout the engagement. No account managers relaying messages, no handoffs to junior analysts. The person doing the audit is the person explaining the findings.
Platform-Aware Analysis
Shopify, WooCommerce, Magento, BigCommerce, and custom builds each have their own technical SEO quirks. The audit methodology adapts to your specific platform rather than applying a one-size template.
Actionable Deliverables
Reports are written for people who need to act on them, not just read them. Each finding includes a clear explanation of the issue, its likely impact, and specific guidance for fixing it.
Common Questions
Things people ask before getting started
Understanding the process before committing is a reasonable thing to want.
Do you work with brands on any e-commerce platform?
Shopify, WooCommerce, BigCommerce, Magento, and custom-built stores are all within scope. The audit methodology adjusts based on how your platform generates URLs, handles pagination, and manages canonical signals. Platform-specific issues are part of the investigation, not an afterthought.
What does "small e-commerce brand" mean for this work?
Generally, brands with a few hundred to a few thousand indexed pages who are investing in organic growth but haven't yet scaled to the point where they need a full in-house SEO team. If you have a dedicated SEO director already, this engagement may not be the right fit.
Why does every engagement start with an audit?
Because recommending fixes before understanding the actual state of a site is how you end up solving the wrong problems. The audit is how the actual issues get identified. Skipping it means any strategy is built on assumptions rather than evidence.
How long does a technical audit typically take?
It depends on the size and complexity of the site. A focused audit for a smaller store might take one to two weeks. A larger catalog with complex faceted navigation or multiple international versions will take longer. Scope is discussed during the initial conversation.
Do you help with implementation after the audit?
The audit deliverable includes implementation guidance written clearly enough for your developer to act on. Follow-on support to review implementation or answer technical questions is available and discussed during the engagement.
Ready to Find Out
What's actually holding your organic growth back?
The first step is a conversation about what you're seeing. From there, the audit takes over. No guesswork, no generic advice.
